By utilizing Hackle's powerful cohort functionality, you can run push message campaigns for various use cases.

These are cohort template recommendations for setting the campaign target audience based on the target and purpose. You should replace the event keys with the ones used in your actual workspace.

For detailed guidance on creating cohorts, please refer to Create Cohort.

Customer Activation Campaigns

Welcome Campaign for New Signups

• Target & Purpose: Encourage newly signed-up customers to use the service

• Content: Welcome message, exclusive coupon issuance

• Message Example:

  

• Required Event: signup (user signup)

• Example Cohort Setup: Event Type Cohort

  

Reactivation Campaign for Inactive Customers

• Target & Purpose: Nudge customers who have not used the service recently to prevent complete churn

• Content: Content recommendations, new product introductions

• Message Example:

  

• Required Event: $session_start (new session start, automatically collected by Nucklr) or Any event (sum of all events, automatically generated by Nucklr)

• Example Cohort Setup: Event Type Cohort

  

Personalized Message Campaigns Based on Customer Interests

Message Examples

Purchase Conversion Improvement Campaign Using Interest Product Information

• Target & Purpose: Send promotional information about products that customers have shown interest in but have not purchased to encourage purchase

• Content: Notify about featured promotions including products of interest, offer exclusive coupons for those products, etc.

• Message Example:

  

• Required Events: add_to_favorite (add to favorites), view_item (visit product detail page)

• Example Cohort Setup:

Purchase Frequency Increase Campaign Using Interest Brand Information

• Target & Purpose: Provide information about brands that customers have shown interest in or frequently purchased (loyalty brands) to encourage continued purchases

• Content: Notify about featured promotions including the brand, new product arrivals, sale information, offer exclusive coupons, etc.

• Message Example:

  

• Required Events: add_to_favorite (add to favorites), purchase, visit_brand_home (visit specific brand home)

• Example Cohort Setup:

  

Revisit Campaign Using Interest Category Information

• Target & Purpose: Provide information related to categories that customers frequently visit/purchase to encourage revisits

• Content: Notify about featured promotions in the category, recommend popular products in the category

• Message Example:

  

• Required Event: visit_category_list (visit specific category)

• Example Cohort Setup:

  

Purchase Encouragement Campaigns

Cart Abandonment Reminder Campaign

• Target & Purpose: Nudge customers who have added items to their cart but have not completed the purchase

• Content: Remind about cart items, notify about low stock, offer additional benefits

• Message Example:

  

• Required Events: add_to_cart (add to cart), view_checkout (enter checkout) or complete_order (complete purchase)

• Example Cohort Setup: Funnel Type Cohort

Purchase Encouragement Campaign for Checkout Abandoners

• Target & Purpose: Nudge customers who have visited the checkout page but have not completed the purchase

• Content: Notify about low stock, offer faster delivery for orders, provide additional benefits

• Message Example:

  

• Required Events: view_checkout (enter checkout), complete_order (complete purchase)

• Example Cohort Setup: Funnel Type Cohort

Post-Purchase Review Encouragement Campaign

• Target & Purpose: Nudge customers who have made a purchase but have not written a review

• Content: Encourage review writing, notify about benefits for writing a review

• Message Example:

  

• Required Events: complete_order (complete purchase), complete_review (complete review)

• Example Cohort Setup: Funnel Type Cohort